Case Study: Blackbird Theatre presents Uncle Vanya

The Client

 

Established in 2005, Blackbird Theatre Company is Vancouver’s foremost presenter of classical theatre, drawing its inspiration from the great playwrights of the ancient and modern worlds. This December, Blackbird Theatre presented Anton Chekhov’s masterpiece?Uncle Vanya,?December 23, 2013 – January 18, 2014 in the Historic Theatre at The Cultch.

 

The Campaign

Laura Murray Public Relations was hired to provide a full service marketing campaign for the production, including graphic design, advertising buy, online marketing, social media, promotions, and media relations.

 

The Results

Blackbird Theatre’s Uncle Vanya had a vibrant presence throughout the Lower Mainland. From street corners to newspapers, from bus stops to banner ads, the production’s beautifully designed artwork jumped out to audiences and artists everywhere they looked.

 

The media relations campaign saw coverage in The Vancouver Sun, The Georgia Straight, Globe & Mail, The Province, Burnaby Now, The Vancouver Courier, Vancouver Vantage, Inside Vancouver, The Charlebois Post, Vancity Buzz, Review Vancouver, CBC Radio One: North by Northwest, CBC Téléjournal, among many others.

 

As a result, revenue goals were shattered and Blackbird Theatre played to bursting houses throughout the production’s four-week run.

 

Campaign Highlights

 

Newsprint:
Click on the image to read each article.

 

Blackbird Theatre The Province

 

Blackbird Theatre Georgia Straight

 

Blackbird Theatre Metro Blackbird Theatre - All Coverage

 

Online:?

Blackbird Theatre - Uncle Vanya??Blackbird Theatre - Inside Vancouver

 

 

Advertising:

 

Original Oil Painting by Copilot Design

Original Oil Painting by Copilot Design

Christmas Campaign Creative

Christmas Campaign Creative

Bus Shelter at Jericho & 4th, Vancouver

Bus Shelter at Jericho & 4th, Vancouver

Construction Hoarding in Downtown Vancouver

Construction Hoarding in Downtown Vancouver

 

Promotions:

?

Community engagement event - co-hosted with Vancouver Public Library

Community engagement event – co-hosted with Vancouver Public Library

 

To honour the work's environmental message, a pledge was made to plant one tree for every ticket sold.

To honour the work’s environmental message, a pledge was made to plant one tree for every ticket sold.

Awareness for the pledge was raised through tagged trees in The Cultch's lobbies.

Awareness for the pledge was raised through tagged trees in The Cultch’s lobbies. More than 3,700 trees would ultimately be planted.

 

A window display & in-store contest were coordinated with Book Warehouse.

A window display & in-store contest were coordinated with Book Warehouse.

 

 

Categories: Case Studies