Case Study: Canada’s Royal Winnipeg Ballet presents Romeo + Juliet

The Client

 

Founded in 1939, the Royal Winnipeg Ballet (RWB) is Canada’s oldest ballet company and the longest continuously operating ballet company in North America. Under the artistic direction of André Lewis, the RWB tours extensively each year, performing both classic and contemporary works on stages of all sizes.

 

The Campaign

 

Laura Murray Public Relations was hired to provide a full service marketing campaign for RWB’s western tour of Romeo + Juliet?with stops in Vancouver and Kelowna. The project scope?including graphic design, advertising buy, online marketing, social media, promotions, and media relations.

 

The Results

 

Romeo + Juliet?had a vast and glowing presence throughout the Lower Mainland. Bus sides, contest boxes, online advertisements, posters, and rack cards stood out to dancers and dance-enthusiasts everywhere they looked.

 

The media relations campaign saw enormous success, which included the front cover of the Vancouver Sun’s arts section and a Global Morning News interview, as well as coverage on The Georgia Straight, The Province, Langley Times, Vancouver Courier, Metro News, The North Shore News, Inside Vancouver, Vancouver Vantage, Vancouver Mom, Review Vancouver, Entertainment Vancouver, among many others.

 

Campaign Highlights

 

Newsprint:
Click on the image to read each article.

 

Romeo+Juliet in the Vancouver Sun

 

Romeo+Juliet in the Vancouver Sun

 

Sophia Lee in the Langley TimesAmanda Green in The Province

 

Online:

R+J in Inside Vancouver?R+J in The Huffington Post

 

Television:?

 

 

Advertising & Promotions

 

 

Christmas Gift Bag Promotion

Christmas Gift Bag Promotion

 

Gift Bag Pick-up Table in Queen Elizabeth Theatre Lobby

Gift Bag Pick-up Table in Queen Elizabeth Theatre Lobby

 

Bus Advertising

One of Many Vancouver Busses Displaying Romeo + Juliet’s Beautiful Creative

 

 

In-store Promotion at The Bay Downtown

In-store Promotion at The Bay Downtown

 

Window Display at The Dance Shop on Broadway

Window Display at The Dance Shop on Broadway

Categories: Case Studies