Case Study: Love it or List it Vancouver

The Client:??

Love It or List It Vancouver?is a real estate program co-hosted by?TV personality and interior designer?Jillian Harris?and real estate entrepreneur?Todd Talbot. During each episode, Harris and Talbot face-off against each other in a ‘friendly’ competition to convince homeowners to ‘love or list’ their current property.?Harris attempts to renew the love owners once had for their homes with a complete renovation, while Talbot tries to persuade them to relocate using the temptation of a stunning new house.

The Campaign:

Love It or List It Vancouver?sought media relations and online marketing support to help raise awareness for the application process. Love it or List it Vancouver?required a strong contingent of new homeowner applications for Season 3 and, as such,?LMPR devised a PR strategy to help raise the profile of the show, while showcasing the personality of celebrity co-hosts Jillian Harris and Todd Talbot and the numerous benefits of the application process.

The Results:

Since hiring Laura Murray Public Relations, Love it or List it Vancouver?saw a hugely significant increase in applicants.?Through publicized calls to action,?LMPR aided the already popular TV show by securing media coverage, and creating online advertisements that drew attention to their open application process.

Highlights include: Westcoast Homes & Design Magazine, City TV’s Breakfast Television, 24 hrs Newspaper, The Province (online), The Vancouver Sun (online), Shaw TV’s go! Westcoast, Vancity Buzz, Global BC Weekend News, and online advertisements.

Newsprint:

Click on the image to read each article

24Hrs 24Hrs North Shore News North Shore News

Magazine:

Westcoast Homes & Design MagazineTelevision:

Online:

Click on the image to read each article

Vancouver Sun Vancouver Sun

 

 

Vancity Buzz The Province Online

Online AdvertisementsOnline Advertisement

 

Categories: Case Studies