Case Study: The Cultch presents The Rap Guide to Evolution

The Client

In late October 2013, The Cultch – one of Vancouver’s most?significant theatre, music,?and dance presenters – staged rapper Baba?Brinkman’s?The Rap Guide to Evolution.?Brinkman,?combining science and poetry, took the audience on a provocative, hilarious,?and scientifically accurate tour through Darwin’s theory of evolution.


The Campaign

Laura Murray Public Relations were hired to provide a media?relations campaign that?would secure high-levels of editorial coverage and?public awareness around The Cultch?production?The Rap Guide to Evolution.?The broad range of activities included?composing?and distributing a press release, pitching local journalists to write?features, and securing?the attendance of reviewers.

The Results

Interviews, articles, previews, and reviews were secured with?publications and outlets?throughout the Lower Mainland. Coverage highlights?included: The Province, The?Vancouver Sun, Metro News, The Georgia Straight,?The Globe & Mail, Miss604,?Vancouver Vantage, The Rush, Global BC, and CBC?Radio One: On the Coast.


Selected Coverage


Click on the image to read each article.?


The Province The Rap Guide


The Province-The Rap Guide


The Courier-The Rap Guide


Metro News-The Rap Guide? ???Vancouver Sun-The Rap Guide


Online: ?


Miss604-The Rap Guide? ???Vancouver Observer-The Rap Guide


Jo Ledingham-The Rap Guide? ???Vancouver Vantage-The Rap Guide




Categories: Case Studies