Media Relations Case Study: The Virtual Stage – ‘On Death’s Door: Plague of the Zombie Syndrome’
Founded in 2000, The Virtual Stage is a Vancouver-based theatre company with a unique mandate to investigate emerging technologies in live performance. In its 14-year history, the company has produced three short films, four short plays, and 11 mainstage productions; they have toured North America and garnered 29 Jessie and Ovation Award nominations, winning seven in total to date.
Laura Murray Public Relations was hired to secure high-levels of media coverage for the interactive, undead theatre adventure On Death’s Door: Plague of the Zombie Syndrome in television, radio, print, and online publications. Activities included writing & distributing a press release, crafting, sending & uploading event listings, pitching local journalists, coordinating interviews & reviews, and holding a media event prior to the public opening.
On Death’s Door: Plague of the Zombie Syndrome enjoyed widespread attention from media through previews, interviews with cast & creative team members, and reviews across print, broadcast, and online media outlets through. Highlights include: Vancouver Sun, The Province, The Georgia Straight, Metro News, BeatRoute Magazine, Vancouver Courier, Living Myth Magazine, Vancouver Presents!, Sing Tao Daily, Global TV, Shaw TV’s go! Vancouver, Novus Community TV, CBC Radio-Canada, CKNW, Vancity Buzz, Modern Mix Vancouver, and Notable, to name a few.
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Categories: Case Studies