Media Relations Case Study: Theatre Under the Stars

The Client

For nearly 75 years, Theatre Under the Stars has brought soaring works of song & dance to the crown jewel of Vancouver – Stanley Park. So much more than just a night at the theatre, TUTS interweaves a kaleidoscope of elements – setting, scenery, concessions, and quality art – into a fun, encompassing experience that is much greater than the sum of its parts.

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The Campaign

Laura Murray Public Relations was hired to provide a full-scale marketing and communications campaign for their 2014 presentations of?Shrek: The Musical?and?Legally Blonde: The Musical.

 

Campaign components included digital advertising, promotions, advertising, social media, consulting, as well as a full media relations campaign that secured high levels of editorial coverage to drive public awareness for the run of both performances.

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The Results

Theatre Under the Stars splashed across the media landscape, with interviews, articles, previews, reviews, and contests appearing in print, broadcast, and online outlets across the city.

 

Highlights include: Global Noon News Hour, go! Vancouver, The Rush, JoyTV, News1130, CKNW AM980, Vancouver Sun, The Province, The Georgia Straight, Where Vancouver, Burnaby NOW, Jewish Independent, Tri-City News, Richmond Review, Hello Vancity, Vancouver Presents!, Vancity Buzz, Miss604, Vancouver Vantage, Vancouver Mom, Mama in the City, Modern Mama, among many others.

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Campaign Highlights

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Newsprint:?

Click on the image to read each article.

 

shrek-georgia-straight

 

Shrek---The-Province

 

Burnaby Now

 

Vancouver Courier????Tri-City News WE-Vancouver2???WHERE---Shrek-

 

Television:

 

 

 

 

 

Radio:

 

News 1130: Interview with Jocelyn Gauthier of Legally Blonde: The Musical.

 

 

News 1130: Interview with Matthew Palmer of Shrek: The Musical.

 

 

Online:?

Vancouevr-Observer? ? ?vancouver-presents miss-604? ? ?Vancouver-Mom

 

hello-vancity? ? ?Modernmama

 

 

 

Categories: Case Studies